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For some developers the newest tech stack is a big reason to switch jobs. 

Some examples

About your company
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About your company
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About your company
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About your company
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About your company
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About your company
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About your company
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About your company
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About your company
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The Art of Work

The Art of
Employer Branding

A modern guide to stepping up your hiring game

If you don't know what an Employer Brand is, you might be reassured to know that you've got one already - all you have to do is bring it to the surface. The secret is finding out what makes your team tick. Discovering what's worth talking about? And yes, that goes beyond ping pong tables, team trips to exotic destinations and endless lists of other perks.

With Homerun, we've helped lots of companies visualize their employer brand on their career sites and job posts, and since we kept coming back to the same inspirational sources, we decided to share them in one place. In this guide you'll learn what an Employer Brand is, why it is important and we'll serve you tons of inspiration to improve yours.

Employer Branding
Why
Inspiration
Community
Event
What
Homerun
INSPIRATION

What do other companies do?

“An employer brand is greater than the sum of its parts. It’s the proof that people can belong at your company.”

Willem van Roosmalen,
Founder Homerun

Why

A Strong Employer Brand

Please don't feel overwhelmed when you realize the importance of a strong Employer Brand, because the good news is you already have one. Even better, it doesn't have to be a perfectly orchestrated strategy either.

Work is human and humans aren't perfect. Remember that your Employer Brand shouldn't be a too good to be true polished picture of your company. It's better to be honest and unique. By telling your true story, you'll stand out in a sea of sameness.

Attract your perfect match

Showing people the in's and out's of your company can convince them it’s the right place for them to be. And if they don’t like, it wouldn’t have worked out anyway.

Attract talent faster

A strong Employer Brand helps you attract and hire talent faster, because they already know who you are and what you’re about before the interview process.

Engage
your team

A true strong Employer Brand engages people to their full potential. Giving them purpose, they feel part of something bigger. Now who doesn’t want that?

“This is a very complicated world, it's a very noisy world, and we're not going to get a chance to get people to remember very much about us, no company is. So we have to be very clear about what we want them to know about us.”

— Steve Jobs

Inspiration

An ace
Employer Brand

Trust through failing

Bakken & Bæck's team has managed to create an atmosphere in which everyone can honestly, really fail. And because of that, there's a unique sense of trust between colleagues.

To us, that's what makes them one of the most intriguing innovation studios and employers out there. Here's a selection of their Employer Branding efforts.
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Bakken & Bæck is a digital product development studio. A company of passionate people with a large and international mindset who love to build great products.
Industry
Creative agency
Employees
60
Offices
Oslo, Amsterdam, Bonn
Career site
Socials

01
Vision

“Our growth will be about becoming a better company, not a bigger one.”
Quote from our
Art of Work interview
Tobias Bæck
Co-Founder at Bakken & Bæck

02
Great perks

A selection of the great perks B&B offers:
·  5 weeks paid vacation
·  Flexible work hours
·  Work remotely
·  Workations
·  Newest tech stack
·  Relocation package
·  Paid parental leave
·  Conference visits
·  Office massages
·  Insurance

03
Testimonials

“I knew a lot about B&B before I wanted to work there. I went to their events and parties and fell totally in love with them. I just knew they were good people.”
Gunvor Bottheim
Head of People & Culture

04
Great office to work

Their Oslo office got a new fresh up which they mentioned in a blog post.

05
B&B Handbook

A fun handbook which gives new hires a quick introduction to how the team works and thinks.

06
Beekeeping

As an off-screen project the Oslo office took on beekeeping as a new venture.

08
An Interesting Day

An annual 'weird' conference with talks from interesting people in entrepreneurship, design and creativity.

09
Thought leadership

Well written content where they tap into the talent, experience, expertise and passion of the team.

10
Stupid Hackathon

They assigned an entire day to making stupid shit no one would ever want or need.

Community

Join our community

The Art of Work is Homerun’s effort to inspire creative companies to spend more time and attention to their people.

We explore company culture, employer branding, work/life balance and office rituals at design-minded companies all over the world. We do this by hosting events, interviewing people leading the field in innovation and sending out a popular biweekly newsletter.

Over the last few years we’ve learned two things: sharing is caring and every company is different, special even. Hearing other people’s experiences helps us all learn, which is why we’d love you to join the conversation at the The Art of Work and help us all grow and carry on the good work.

Subscribe to the newsletter

We’d love you to join our community of designers, recruiters, founders and HR managers by subscribing to our newsletter.

Event

Visit our The Art of Work event

We're joining forces with Spaces by turning The Art of Work into an event series where all aspects of work are brought together. The first edition is about Employer Branding.


Expect best practices, expert talks and tons of other inspiration on how to attract the right talent, employee happiness, company culture and other latest trends in the world of work.

Attend our event in Amsterdam.

What

Your Employer Brand
inside and out

Your Employer Brand

On the inside

Earning talent starts with clarifying what, on the inside, makes your company special. Use these examples as inspiration to brainstorm and introduce a couple that will resonate with your team and help them stay happier and more productive.

Team
Company basics
Company culture
HR Policy
Work fun
Non work fun
Work style
Personal development
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Team

·  Founders
·  Management style
·  Team members
·  Team size
·  Diversity

Company basics

·  Product
·  Industry
·  Location
·  Clients

Company culture

·  Company history
·  Purpose/mission
·  Reputation
·  Social responsibility
·  Work / life balance

HR Policy

·  Remote work policy
·  Parental leave
·  Vacation policy
·  Job Security

Work fun

·  Work atmosphere
·  Office
·  Awards
·  Lunch

Non work fun

· Team trips
· Perks
· After work activities
· Merchandise

Work style

· Tools
· Workflows
· All hands
· Office communication

Personal development

· Growth opportunity
· Personal development budget
· Training opportunities
· Mentor

Homerun highlight

From the very start of Homerun we've had a clear purpose. We believe you can only work smart when you have a healthy body and mind.

We believe in freedom and clarity, that our brand is what sets us apart and strongly feel we want to stay true to our roots and love for art and design.
Willem van Roosmalen
Co-Founder, Homerun

Your Employer Brand

On the outside

When you know the inside, it’s time to start communicating to the outside world. Your career site is the epicentre of your Employer Brand to the outside world. But that’s just the start!

Use these examples as inspiration to brainstorm and introduce a couple that fit your culture and will attract talent.

Hiring platforms
Your channels
Third party channels
Offline channels
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Hiring platforms

·  Career site
·  Job posts

Your channels

·  Social media
·  Newsletter
·  Medium posts
·  Company website
·  Company blog

Third party channels

·  Employee social accounts
·  Media coverage
·  Job boards
·  Advertisements

Offline channels

·  Events
·  Conferences
·  Meet-ups
·  In-house days

Homerun highlight

Next to the obvious skills and requirements, we've added personal content like our Instagram, pictures of our team and office space and even our Friday 4pm Spotify playlist!Eat your own dog food, right?

We've spent a lot of time to create a career site and tailor every job post we publish to a specific audience.
Willem van Roosmalen
Co-Founder, Homerun