Editor's note

Welcome to the first edition of The Art of Work: five interviews with people talking about, well, work. What it’s like in their office, what kind of people work there, what they’ve done to get here and where they want to be in the future.

They might not sound like the most earthshattering subjects in the world, but that’s kind of the point. There are lots of articles out there praising the innovative, creative work our interviewees make, but very few focusing on what goes on behind the scenes to make it happen.

The Art of Work is our attempt to start a conversation about the secret of every success: people. Everyone wants to have the best employees, but when it comes down to finding them, most companies still use out-dated ways that just don’t cut it any more.

This is our platform to raise awareness of the need for employers to step up their recruitment game or get left behind. We’re not just talking about the creative industry either. Every single company hires employees –and that’s just the start. Once they’re in the building how do you get the most out of them and what do you do if they leave?

For now, we’re just going to focus on the first part. At Homerun, we enable creative companies of every size and every stage of their development to hire the best talent. As our background is in design, not recruitment, we created the software to do this by asking questions and listening to the answers. It’s only after we’ve processed this input that we started making stuff.

That’s why we spoke to five companies in Amsterdam that excel in their various fields of expertise to find out how they do things. There’s a brewery, a social enterprise, an ad agency, a creative agency and a textile innovation studio pushing the boundaries of wearable technology. There’s even an interview with us.

We decided to focus on our hometown, Amsterdam, because it’s the place we know best. But we’re not going to stop here. Like you, we think big: we want to see what the rest of the world thinks, so we can build up a comprehensive collage of the art of work. Today Amsterdam, tomorrow, well, we’ll see.

We’d love to know what you think on this subject – let’s get this ball rolling.

Willem and Thomas.

An online magazine exploring company culture, employer branding, work/life balance and office rituals at design-minded companies all over the world. From the Homerun team.

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